Double Hold’em

In the past several years, very few new games have been introduced. Yet this year, Mark Gross, CEO of TableBrain, is proud to say his company introduced a new game through Party Poker called Double Hold’em.

It gives players more playable hands, more action and bigger pots! It’s a poker game built by poker fans for poker fans.

More continuous action and decisions at the table.

But how did they get here? In 2006, he created Double Hold’em with his longtime friend and colleague, math genius Zvi Lando. They spent more time than he could ever figure thinking about their passion, poker.

They’ve played the game, brainstormed endlessly and created several patent pending variations that reflect our core belief — create fun, intelligent games that allow players to have more continuous action and decisions at the table.

For better than three years, they refined their ideas and spoke to many of poker’s leading minds. While they were enthusiastic, in those early years there was a sense that a cloud hung over the industry. They persevered. They put their energy into further game developments and into promoting Double Hold’em.

Each player is dealt 3 hole cards.

Now, what makes Double Hold’em fun and different? It’s that each player is dealt 3 hole cards (not 2) and there’s a betting round. After the flop, each player sets his cards in a “V” — the point card plays with each of the other cards BUT the non-point cards don’t play with each other. Each player thus creates two 2-card hands. There’s a betting round, followed by the turn and river cards opening — each followed by a betting round. You play your best hand.

It’s that simple. Still, there’s a great deal going on for novices and experts alike. It’s like Hold’em, but with a decision-step that affects your hand and multiplies your possibilities!

The game has been played extensively throughout the US. Momentum is building now that the game is exclusively at Party Poker.

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